Daewoo Forklifts Missouri
Start-up of the forklift business
In the late 1960s, Korea encouraged a nationwide expansion of the industrial machines business. At that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. began to import forklifts which are assembled and sell them to large business organizations, state-run corporations and the armed forces. In the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The corporation established service and sales outlets throughout the nation and, after a few years, opened its own forklift production factory. Quality improvement and product development through continuous technical training were the main focus of the plant.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift industry quickly increased to 90 percent. By the 1980s, the sales of the company increases and technological improvements had drawn the interest of the American company, Caterpillar Industrial Inc. The two companies entered a joint-venture project during the early part of the 1980s to deal with competition faced by Caterpillar within the United States forklift market. The forklift sales of Daewoo skyrocketed and a new plant was constructed during 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts intended for export. In the early 90s, Daewoo went global with a worldwide sales network. New models were developed as an independent brand using Korean technology.
Development of new models
The G5 series was the first series of proprietary models, developed during 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. A host of performance and durability tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of main parts. These centers have obtained global respect.
The G5 series is renowned for operator comfort and low environmental impact. The G5 is recognized throughout the globe for being reliable, durable and operator friendly. The series rated high amongst clients during after sales, large-scale surveys as part of a consumer-oriented marketing strategy for these models.
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